The New Primal is a brand that truly cares about your well-being. They offer a range of gluten-free, paleo, and minimally processed products that are of artisanal quality. Their dedication to creating wholesome and nutritious options shines through in their offerings.

The story of The New Primal begins with Jason Burke, a visionary who found inspiration in his childhood memories of lively family dinners filled with delicious food. After college, he moved to Charleston, South Carolina, where he was unable to find the same quality of meals he was used to. In response, he started making his own jerky using grass-fed beef, simple spices, and a countertop dehydrator.

Word quickly spread about Jason's homemade jerky, and what started as a few favors turned into a full-fledged start-up. The New Primal was born in 2012, and their thoughtfully-sourced, insanely-good jerky quickly gained a devoted following. As the brand grew, they expanded their product lineup to include tender meat sticks and snack-sized options for little hands.

They even found a way to entice vegetarians with their cooking sauces, offering impossibly healthy flavor profiles. Today, The New Primal continues to innovate and provide compelling ways for more people to enjoy wholesome and delicious meals. Their mission is to bring more hands in the kitchen and hearts around the table.

With a commitment to quality and a passion for better, The New Primal is a brand that you can trust