The PARAGRAPH Project is an insights and strategy firm that specializes in uncovering new brand opportunities. With their proprietary model, Eternal Motivations, they delve into the deep-seated motivations that drive consumer behavior. They believe that your best strategic thinking is worthless if it's applied to the wrong problem, which is why they emphasize the importance of identifying and solving the true problem at hand.

The brand offers various resources and tools, including a brand strategy sprint that can be completed in just two weeks, a discovery toolkit with 15 tools and tricks for successful worksessions, and a discussion guide considered the world's most efficient. Additionally, they provide a free download of the 149 Questions to Ask Before You Start a Project. With their human-centered approach and expertise, The PARAGRAPH Project helps businesses develop effective brand strategies and make meaningful connections with their target audience