PROBAR is a brand that specializes in making delicious, plant-based food that is essential for a healthy and balanced life. With a vision of a world where selecting food for health and wellness is intuitive, PROBAR offers a range of innovative and delicious plant-based choices for your daily adventures. With a history spanning over 20 years, PROBAR was founded by Jeff Coleman and Art Eggertsen in Park City, Utah.

Inspired by Art's vegan meal bars, Jeff decided to transform his diet and together they created PROBAR with the goal of providing a healthy and delicious meal replacement bar. The original PROBAR's unique flavors helped the brand break through in natural product stores and expand to retailers like Whole Foods. PROBAR's commitment to quality and transparency is evident in their in-house manufacturing process.

This approach allows them to have complete control over the production of their plant-based snacks, ensuring that customers receive only the best products. PROBAR also upholds the highest standards by using quality ingredients that are certified gluten-free, organic, and verified by the Non-GMO Project. At PROBAR, they treat their business like family and prioritize social responsibility.

They value and support people regardless of differences, protect human rights, safety, and sustainability, and act ethically in accordance with the required legislation. With a range of plant-based food options, PROBAR is dedicated to offering real food with purpose to fuel your everyday adventures