Karen's rebrand from Kennedy Accountancy was both business and life-changing. She initially resisted changing her well-known brand identity but after going through Foundations, she realized the importance of aligning her brand with her business and her goals. Karen's brand strategy call with a Client Marketing Manager from PF helped her gain clarity on her marketing strategy and address her concerns about changing her name, logo, or brand.

Despite her loyalty to the friend who designed her branding, Karen knew she needed to move forward and ensure her brand appealed to her target clients in the Highlands and Islands of Scotland. Foundations provided Karen with the opportunity to delve deeper into her business' identity and set clear goals for herself. Through the branding session, she defined her ideal clients and the impact she wanted to have on their lives.

Karen discovered that her old brand didn't fully reflect her story and values, leading her to make changes to her name and logo to better represent her business. With the help of PF, Karen's rebrand now embodies the character of her firm and effectively communicates her values to her target audience