The Smart Local is Singapore's leading travel and lifestyle portal, offering a wide range of products and services to its audience. With a team of dedicated writers and creators, The Smart Local provides hyper-local information on travel, food, events, nightlife, hotels, and more. As an independent new media publisher, The Smart Local has gained the trust of locals for its high-quality content and positive image.

The brand has a strong presence on various digital platforms, including YouTube, Facebook, Instagram, Telegram, and TikTok, making it a go-to source of information for Singaporeans. The Smart Local also offers advertising services and works with clients to ideate and conceptualize campaigns, create content assets, and distribute them through its extensive ecosystem. Additionally, the brand has expanded its reach by establishing a network of specialized brands under the TSL Media Group.

Since its inception in 2012, The Smart Local has achieved significant milestones and continues to grow, reaching over 1 in 2 Singaporeans each month and generating over 20 million pageviews monthly. With its dedication to providing valuable and engaging content, The Smart Local has become a trusted resource for both locals and tourists in Singapore