The Trade Desk is a global technology company based in Ventura, California. It was founded in 2009 by Jeff Green and Dave Pickles. The company operates a self-service platform that enables advertising buyers to manage and maximize their digital advertising campaigns across various channels and formats.

The Trade Desk offers a range of products and services that include data management, media buying, audience targeting, and reporting and analytics tools. The platform allows advertisers to access real-time bidding and acquire targeted impressions across display, video, audio, mobile, social, and connected TV channels. The company's offering combines advanced data science, machine learning, and artificial intelligence to optimize advertising campaigns and deliver measurable results.

On a global scale, The Trade Desk has expanded its operations to more than 20 countries, including the United States, Europe, Asia-Pacific, and Latin America. The company has established partnerships and joint ventures with leading media companies, publishers, and advertising agencies worldwide. Noteworthy subsidiaries include Adbrain, a data intelligence platform, and Unified ID 2.

0, an industry initiative to replace third-party cookies with a privacy-preserving alternative for targeted advertising. In terms of market position, The Trade Desk is considered a leading player in the programmatic advertising industry. It competes with other adtech platforms such as Google's DV360, Amazon Advertising, and Facebook Audience Network.

The company's commitment to transparency, independence, and customer-centricity has helped it build a strong reputation and gain market share. In terms of major events, The Trade Desk went public in September 2016 and has since experienced significant growth. The company's revenue has been consistently increasing year over year, reaching $661 million in 2020.

It has been recognized as one of the fastest-growing technology companies in the United States. The Trade Desk has also expanded its product lineup with innovations like the Unified ID 2. 0 and ventured into new markets such as connected TV advertising.

As of the latest update, The Trade Desk continues to evolve and adapt to changes in the digital advertising landscape. It is actively developing solutions to address privacy concerns and shifting consumer behaviors. The company remains focused on providing advanced technology and tools that empower advertisers to reach their target audiences effectively while maintaining data privacy and transparency