Transport for NSW is the brand that provides a wide range of transportation services and products to residents and visitors of New South Wales, Australia. Their offerings include Opal cards, which are smartcard ticketing systems used to pay for travel on public transport in Sydney, the Blue Mountains, Central Coast, the Hunter, and the Illawarra. With Opal cards, customers can easily plan their journeys and pay their fares by adding value before traveling and tapping on and off at their destinations.

The brand also offers various types of Opal cards to cater to different customer needs, such as adult, child, senior, pensioner, and concession fares. Additionally, customers can register their Opal cards, manage their accounts, and make contactless payments for a seamless travel experience. Transport for NSW values diversity and respects the cultural heritage and care of the land by Aboriginal peoples