Transurbaneuchina is a brand that aims to address the challenge of urbanization in China by promoting socially integrative and sustainable cities. With a focus on the principles set out in the Chinese National New Urbanisation Plan, Transurbaneuchina aims to provide policy support and innovative solutions for urban planning, development, and management. The brand takes inspiration from successful practices in Europe and works towards implementing, scaling up, and transferring those practices to the Chinese context.

By developing a systematic knowledge base, Transurbaneuchina aims to provide key insights to policymakers, urban authorities, real estate developers, public service providers, and citizens in China. Additionally, the brand collaborates with local stakeholders and citizens to test tools and measures in living labs located in Chinese cities. The project also generates recommendations and disseminates them through various channels, including a web-based compendium.

Overall, Transurbaneuchina strives to create socially integrative cities in an environmentally friendly and financially viable manner, while also influencing the European research agenda for sustainable urbanization