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TRU Light

@trucolors.co

TRU Colors is committed to ending the cycle of gang violence in Americaโ€™s neighborhoods โ€“ by breaking down barriers and creating new opportunities.

๐Ÿ“ข

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About

Description

TRU Colors is a brand on a mission to put an end to gang violence in American neighborhoods. They are dedicated to breaking down barriers and creating new opportunities for individuals. Their vision goes beyond just producing beer.


TRU Colors aims to educate and transform long-held perceptions surrounding gang culture. As part of their mission, TRU Colors focuses on economic empowerment as a solution to violence. By generating opportunities and prosperity, they offer an alternative to a life of crime.


They are proud to employ over 60 active gang members, like Spree, who has transitioned from the streets to a leadership role on the marketing team. TRU Colors offers their signature TRU Light beer, which is available across all of North Carolina. But their brand is about much more than beer.


They organize various events and offer ways for people to stay informed through their mailing list. By subscribing, individuals can receive the latest news, merchandise releases, drops, and event updates. Join TRU Colors in their mission for a better world by supporting their cause and being part of the change.


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Company Type

Privately Held

Company Size

51-200

Year Founded

2018

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