United Bulgarian Bank (UBB) is a Bulgarian bank that provides a wide range of financial services to individuals, businesses, and corporations. It is one of the largest and oldest banks in Bulgaria, having been established in 1992. UBB's headquarters is located in Sofia, the capital city of Bulgaria.

UBB offers various products and services, including retail and corporate banking, insurance, asset management, investment banking, and treasury services. The bank provides retail banking services such as deposits, loans, credit cards, and personal financial management tools. In corporate banking, UBB offers financing solutions, cash management, trade finance, and advisory services.

On a global scale, UBB has established several subsidiaries and partnerships. It is part of the Belgian banking and insurance group KBC Group N. V., which has a presence in multiple countries.

UBB has subsidiaries in Albania (UBB Bank Albania) and North Macedonia (UBB Bank North Macedonia), which enable it to expand its operations in the region and serve customers in these markets. UBB holds a significant market position in Bulgaria's banking sector. It is considered one of the leading banks in terms of assets, deposits, and loans.

The bank consistently strives to maintain its competitive edge by pursuing customer-centric strategies, embracing technological advancements, and offering innovative financial products and services. Despite facing competition from both domestic and international banks, UBB has managed to effectively serve its customers and build a strong reputation in the market. In recent years, UBB has undergone various changes aimed at securing its growth and enhancing efficiency.

The bank has focused on digital transformation, with the introduction of online and mobile banking platforms to improve customer experience and accessibility. Additionally, UBB has worked on expanding its product lineup, including launching new credit products and enhancing its wealth management services. As of the latest updates, UBB continues to be a leading player in the Bulgarian banking sector, serving a diverse customer base and driving its growth through innovation and customer satisfaction