Uncle Tobys is a beloved brand that has been nourishing Australian families for over 125 years. From the very beginning, when the first oats were milled in 1893, we have been dedicated to providing health, good nutrition, and vitality for life. Our range of nutritious and delicious breakfast cereals, snacks, oat milk, and more have fueled the active Australian lifestyle for generations.

Our story is rooted in a rich history, with two brothers starting the Uncle Tobys Company in Melbourne in 1861. Since then, we have grown and expanded, offering a wide variety of products including the iconic Crunchola Bar, Le Snak, Roll-Ups, and Vita brits. At Uncle Tobys, we believe that healthy eating and an active lifestyle lead to a happier life.

We are committed to the health and happiness of future generations by delivering products that offer a perfect balance of taste and nutrition. But it's not just about the food. We also prioritize the wellbeing of the Australian land and our Aussie farmers.

Through partnerships with organizations like the Australian Men’s Shed Association and the South Australian Research and Development Institute, we ensure that our grain production systems are environmentally sustainable and support high-quality grains. As we look to the future, Uncle Tobys remains dedicated to nourishing the active Australian lifestyle while minimizing our impact on the planet. We are working towards using fully recyclable materials for our packaging, making our products not only good for you but also good for Australia.

Join us on our journey of continued nourishment and sustainability. Subscribe to Uncle Tobys for the latest news, recipes, and exclusive events. Together, let's create a healthier, happier future