Alison Armstrong

Alison Armstrong is a brand that is passionate about enriching humanity by providing illumination and empowering individuals to make choices from the human spirit. Founded in 1995 by Alison Armstrong and Joan McClain, the brand's mission is to transform the way women and men relate to each other and themselves, thus altering society's culture. With a curriculum that offers unique and immediately useful education, Alison Armstrong's courses provide a new understanding of gender dynamics and the principles of partnership.

Their programs have been completed by tens of thousands of women and men, proving that adversarial relationships can be transformed into powerful and satisfying partnerships. Additionally, Alison Armstrong, the brand's creator and co-founder, is an educator and advocate who explores the fundamental differences between men and women and offers partnership-based solutions to improve communication and intimacy. Whether through their graduate programs, intensives, or shop products, Alison Armstrong is dedicated to helping individuals realize powerful and fulfilling relationships in all contexts