Union des marques, formerly known as UDA, is the representative organization for brands. With a mission to promote freedom of communication and develop responsible marketing practices, Union des marques offers a range of services and programs to benefit its members. Through its brand academy, Union des marques provides training and education opportunities, helping brands and professionals enhance their skills and knowledge in brand building.

The organization also offers legal support and advocacy, ensuring that member brands are represented and protected in legal and public affairs matters. Additionally, Union des marques organizes events and gatherings where brands can network, share insights, and collaborate on solutions. With a strong focus on sustainability and social responsibility, Union des marques is committed to helping brands make a positive impact in their communities and industries