Union Square Play is a brand that caters to both children and parents, offering a variety of products and services to make parenting easier and more enjoyable. Founded by an early childhood and parenting educator, a hospitality expert, and a former director of operations, Union Square Play was born out of the shared experiences of three parents who wanted to create a community and play space that prioritizes the needs of both children and parents. Their flagship location in Union Square, NYC started as a play space for children under three, but has since expanded to multiple locations with many more on the way.

Union Square Play's programming is led by Jennie Monness, an expert in early childhood education who incorporates the RIE® Educaring philosophy into their approach. This philosophy emphasizes respect, authenticity, trust, observation, open play, and creating a safe space for children to learn and grow. Whether it's through their classes, open play sessions, or birthday party services, Union Square Play provides a supportive and nurturing environment for children and parents alike.

Their mission is to make the early years of parenting easier, more fun, and a communal experience