Urban Native Era (UNE) is a San Francisco-based brand that aims to bring Indigenous visibility through fashion and design. Founded in November 2012 by Joey Montoya, a member of the Lipan Apache tribe, UNE started as a social media initiative to increase the representation of Indigenous Peoples. Joey captured photos and videos of the 'Idle No More' movement and shared them online.

By May 2013, UNE introduced its first collection of shirts, which quickly gained popularity among a diverse audience. Today, UNE continues to craft minimal yet powerful designs, creating timeless garments for everyone. With a focus on sustainability, UNE is now based in Los Angeles, CA.

The brand has received recognition in publications such as Vogue and Cosmopolitan, highlighting its commitment to amplifying Indigenous voices in the fashion industry. Browse their collections, including tees, tank tops, sweatshirts, shirting, and more, and join UNE in celebrating Indigenous culture and heritage through fashion