ユーザベース is a brand that aims to awaken a world of play in business, offering valuable insights and services. Their purpose revolves around creating harmony between a sustainable society and business. They believe that economic rationality and sustainability can coexist, and that companies aiming to create a sustainable society will be favored by consumers and attract talent.

The brand also emphasizes the importance of finding enjoyment and purpose in both work and life. They believe that when individuals align their purpose with the purpose of the company they work for, work becomes more than just a means to an end. ユーザベース stands for creating a sustainable society by contributing to the establishment of unique and sustainable working styles that offer room for play.

They provide data that supports informed decisions, content that inspires change and growth, and knowledge that is shared to promote the sustainable development of society. With technology and human ingenuity, they aim to change the world and deliver products and services that allow everyone to enjoy business and life. The brand values freedom, creativity, user-centricity, speed, bravery, and collaboration, and celebrates diversity and open communication among its members