Game Generation is a brand that not only creates video games that are played by billions of people worldwide, but also aims to promote the importance of play, fun, learning, and connection. The brand invites everyone to join their community, which is diverse and inclusive, spanning across different ages, income levels, and geographical locations, as well as people with different strengths, talents, challenges, and disabilities. Game Generation brings together professionals, students, parents, grandparents, educators, gamers, media, and community leaders who believe that video games have the power to make the real world a better place.

The brand supports the power of play, emphasizing its role in relieving stress, promoting teamwork, problem-solving, and life skills. They also highlight the power of community in connecting people from all walks of life. Game Generation believes that video games are an equalizer, with a game for everyone, and that playing them can inspire and challenge our imaginations.

Moreover, they emphasize the potential of video games in educating young people on important issues, with the United Nations considering collaboration with the industry on topics like climate change. Join the Game Generation and discover the benefits of play