Vielo Sports is a leading brand in the UK cycling market, with over 35 years of experience in building premium brands. As a distributor, they offer a wide range of high-quality products and services to cater to the needs of cycling enthusiasts. Founded in 2011, Vielo Sports initially focused on distributing Storck bikes in the high-end sector of the UK market.

Within just four years, they became Storck's largest global customer, demonstrating their expertise in brand building and global marketing. In 2016, they expanded their portfolio by securing the UK distribution for Lightweight wheels, and in 2017, they started providing sales and marketing support for the Italian brand Sarto Antonio. In 2018, Vielo Sports launched their own brand, starting with the V+1 model.

Drawing upon their 30+ years of industry experience and collaboration with ultra-performance cycle brands, they aimed to offer British cyclists something truly liberating. They further expanded their offerings by introducing the R+1, a dedicated road bike with a 1x drivetrain, in 2019. Vielo Sports has received recognition for their excellence in the industry, including being voted as the Bikebiz Specialist distributor and being shortlisted for various prestigious awards.

For more information or to get in touch with Vielo Sports, visit their website or contact them via email or phone