Virgin Australia is a prominent airline based in Australia and is a subsidiary of Virgin Australia Holdings Limited. The airline was founded in 2000 as Virgin Blue Airlines and rebranded as Virgin Australia in 2011. Its headquarters is located in Bowen Hills, Brisbane, Queensland.

Virgin Australia offers a range of products and services to its customers, including domestic and international flights, holiday packages, premium lounges, and various frequent flyer programs such as Velocity Frequent Flyer. The airline operates both a full-service carrier and a low-cost carrier, providing options for different types of travelers. On a global scale, Virgin Australia has entered into several partnerships and alliances to expand its reach and connectivity.

It has codeshare agreements with numerous international airlines, allowing passengers to access a wide network of destinations. Noteworthy subsidiaries of Virgin Australia include Virgin Australia Regional Airlines and Tigerair Australia, a low-cost carrier. In terms of market position, Virgin Australia is one of the major airlines in Australia, competing with Qantas Airways.

While Qantas dominates the market share, Virgin Australia has established itself as a strong competitor, particularly in the domestic market. The airline has been recognized for its customer service and innovation. Over the years, Virgin Australia has made significant changes to its strategy and product lineup to facilitate growth.

In 2011, the rebranding to Virgin Australia aimed to position the airline as a full-service carrier with a focus on premium services. It has also made investments in upgrading its fleet and improving its overall passenger experience. Currently, Virgin Australia is facing a challenging period due to the impact of the COVID-19 pandemic on the aviation industry.

The airline entered voluntary administration in April 2020 to restructure its debt and secure its future. It was acquired by Bain Capital in November 2020, allowing the airline to continue operations. In conclusion, Virgin Australia is an Australian airline that offers domestic and international flights, along with various travel services.

It has a strong market presence and competes with Qantas Airways. Despite recent challenges, the airline has taken steps to ensure its future viability