BLKRVA is a dynamic and collaborative initiative aimed at promoting African American tourism in the Richmond region. Created by Richmond Region Tourism and over 20 community leaders, BLKRVA showcases the region as a multicultural hub with a focus on four pillars: Arts & Entertainment, Food & Drink, Community, and History. The goal of this initiative is to boost tourism, foster community engagement, and support local businesses that highlight the Black experience in the Richmond region.

Richmond, Virginia, holds great significance in the African-American story, from being a center of the domestic slave trade to being the birthplace of influential cultural movements. BLKRVA serves as a gateway to exploring and understanding the rich history, vibrant culture, and profound impact of Black Americans in shaping the United States. With a mix of rooted businesses that have deep historical roots and rising businesses that bring fresh and authentic experiences, BLKRVA offers a platform for visitors and residents alike to immerse themselves in the heart of Black American heritage