Visit South Bend Mishawaka is the premier destination marketing organization, dedicated to promoting and enhancing the visitor experience in St. Joseph County. Our mission is to drive economic growth and improve the quality of life for residents by showcasing the incredible attractions and events that our region has to offer.

As the home of the renowned University of Notre Dame, South Bend Mishawaka is a hub of activity, providing unique experiences in sports, arts, and cultural heritage. Explore our vibrant downtown riverfront communities, indulge in our diverse culinary scene, and shop to your heart's content at our extensive retail venues. Outdoor enthusiasts will love the array of recreational activities available throughout the area.

Tourism plays a vital role in our local economy, contributing over $708 million and supporting approximately 8,357 jobs in St. Joseph County alone. At Visit South Bend Mishawaka, we are proud to lead the regional tourism industry with our effective marketing communications, productive sales strategies, and innovative brand partnerships.

Discover why South Bend Mishawaka is a must-visit destination. Start planning your trip today!