Vitacuire is a brand with a captivating history that began in 1952 when Ginette and Emile Krief ventured into the frozen puff pastry delivery business. With Vitacuire Feuilleté Traiteur, they offer everything you need for a delightful experience. Emile, a young restaurateur at the time, started by producing sweet pastries that quickly gained popularity in Lyon's markets, grocery stores, and restaurants.

Driven by his passion, Emile traveled extensively throughout the region, eventually discovering the freezer while working with a savoyard chef. Emile's brilliant idea was to freeze his pastries to enhance their shelf life. Since then, Vitacuire has been manufacturing frozen pastries that are both delicious and environmentally friendly.

The brand carefully selects and traces every ingredient used, with an innovation lab that creates over a hundred new recipes each year. Their freezing technique preserves the nutritional value of the food, making the products not only tasty but also healthy. Vitacuire distributes its products throughout France and abroad, ensuring delightful taste experiences for everyone.

With a commitment to quality, sustainability, and innovation, Vitacuire continues to delight customers with their frozen pastries