VitaCup is a brand that offers delicious, convenient, and better-for-you brews to elevate your daily routine. The brand was born when its founder, Brandon Fishman, discovered he had health issues due to a vitamin deficiency. Realizing he often forgot to take his vitamins, he had a eureka moment while sipping his morning coffee: combining coffee with vitamins and superfoods.

Fast forward to today, and VitaCup has evolved into much more than just vitamin-infused coffee. With a wide range of specialty lattes, teas, creamers, green powders, and, of course, coffee, VitaCup is an industry-leading beverage brand that values both convenience and quality. To ensure top-notch products, VitaCup's Chief Vitamin Officer, Brianna Harris, a Registered Dietitian and Certified Nutritionist, works closely with the team to craft each product using premium ingredients and essential nutrients.

Furthermore, VitaCup is committed to responsible manufacturing and sourcing, with their main manufacturers being almost 100% carbon neutral and utilizing renewable energy. With over 1 million customers nationwide, VitaCup continues to serve innovative and delicious beverages. Their products can be found in over 5,000 retail locations throughout the United States.

Join the VitaCup club and experience the flavors that have already delighted over 200 million cups of coffee and other superfood beverages