Vivacello is a prominent brand that is dedicated to the world of cello music. They are the organizers of the XIV International Cello Festival, which is the largest and most notable event of its kind in Russia. The festival showcases the versatility and depth of cello performance in various artistic contexts, combining the rich sounds of the cello with other forms of art to create unique and creative results.

The festival features a range of concerts, including traditional philharmonic performances and an evening of jazz. It attracts world-renowned cellists and musicians from different countries, including notable figures like Boris Andrianov, who is the festival's permanent artistic director. The festival takes place in prestigious venues in Moscow, such as the Tchaikovsky Concert Hall and the Zaryadye Hall, and also features chamber performances.

Vivacello has established itself as a must-attend event in the concert and theater season, gaining international prestige and attracting audiences with diverse musical tastes