Introducing leAD, the Sports Startup Accelerator Program founded by Adi Dassler's grandsons, Horst and Klaus Bente. With a team of founders, mentors, and investors, leAD provides a platform to help these startups thrive. As a global brand, leAD sources, funds, and drives the growth of early-stage sports and health tech startups.

They focus on groundbreaking solutions in fan engagement, connected athletes, and health and well-being. Inspired by Adi Dassler, leAD offers smart investment, premier network access, and expert training in crucial areas such as leadership, finance, and strategy. Their worldwide network of shareholders, investors, and partners allows them to tap into local ecosystems and expand their reach in the startup market.

With a passionate team and a dedication to Adi Dassler's legacy, leAD is transforming the sports industry one startup at a time