Waffle Forest, a 501(c)3 non-profit brand founded by South Phoenix native Ernest Lerma, is on a mission to combat air pollution and reduce carbon emissions. Their innovative approach involves planting a tech forest on waste land in the Phoenix metropolitan area and implementing state-of-the-art direct-air capture infrastructure. Led by a dynamic team, including Chief Scientific Officer Dr.

Riccardo Valentini, a renowned climate scientist and creator of the patented TreeTalker technology, and Director of Ethical Culture & Media Relations Jeremy Scott Vinson, another South Phoenix native, Waffle Forest is at the forefront of environmental conservation. This brand also collaborates with influential individuals such as Randy Blake, a 5-time ISKA Heavyweight World Champion, and William Masten, who draws from his Native American heritage to advocate for sustainability. In addition, Waffle Forest works with experts like Jordan Hubbard, a seasoned arborist, to ensure the health and longevity of their urban forests.

By merging cutting-edge technology with nature's gifts, Waffle Forest aims to address air pollution on a global scale. Join their movement and connect with them at their Phoenix location or through their website to contribute to a greener and more sustainable future