Waytoplay | Haarlem is a renowned brand that offers a unique range of products designed to ignite creativity, imagination, and connection in children. Their flagship product, the flexible toy road, is 100% child-safe and built to withstand a lifetime of play. Made in The Netherlands using only the highest grade flexible material, these innovative race tracks have passed stringent testing to ensure the utmost safety.

What makes Waytoplay truly special is their commitment to open-ended play, allowing children to explore endless possibilities and create their own adventures. Founded as a family business in 2014, Waytoplay has quickly gained popularity and a dedicated fan base. With their initial crowdfunding success, they have scaled up operations to meet the growing demand.

The brand takes pride in partnering with skilled specialists in the Netherlands for the production of their road segments. Additionally, they provide employment opportunities for people with limited access to work, contributing to a more inclusive society. Waytoplay's team is driven by a shared passion for delivering exceptional customer service.

From the CEO and founder, Sybren Jelles, to the sales and logistics experts, they are committed to remaining approachable and dedicated to their customers, partners, and retailers. With their products now sold in over 60 countries, Waytoplay continues to expand its reach and bring joy to children worldwide. Looking ahead, Waytoplay aims to increase the sustainability of their product and its lifecycle.

They are constantly seeking new ways to minimize their impact on the environment without compromising on quality and play value. With an exciting road ahead, Waytoplay invites you to join them on their journey of imagination, creation, and play. Visit their shop to explore their range of products and be inspired to embark on your own adventures