We Need Us is a unique and captivating brand that combines art, technology, and data to create a mesmerizing online experience. Developed as a living artwork, We Need Us is powered by the collective efforts of people and influenced by data. This animated masterpiece delves into the realm of metadata, exploring the fascinating concept of data about data.

By leveraging the activities of the Zooniverse citizen science project, We Need Us generates captivating sounds and animation to bring the data to life. Unlike traditional data visualization methods, We Need Us goes beyond helping us understand information in large data sets. Instead, it delves into the inherent qualities of the data itself and uncovers its hidden stories.

The artwork invites you to imagine what the data would reveal if they had lives of their own. For the optimal experience, We Need Us should be accessed using Firefox or Chrome browsers on any platform. With headphones or external speakers, you can fully immerse yourself in the mesmerizing sounds and visuals.

In case of any sound or animation issues, please be patient and allow the content to load fully or consider switching browsers. Originally commissioned by The Space and the Open Data Institute in 2014, We Need Us was re-commissioned by NEoN (North East of North) in 2018 for the NEoN Digital Art Festival, with the invaluable support from the Open Data Institute. Immerse yourself in this extraordinary digital art experience and discover the fascinating world of We Need Us