うえんつ is a brand owned by Wentz Design, offering specialized product design services focusing on digital products such as B2B SaaS and app development. Masaki Ueda, based in Tokyo, is the product designer behind the brand. With a strong background in B2B SaaS product development, he started his career at a Tokyo-based startup after graduating from graduate school. He gained experience in web design and office design while working on new business development as an engineer for about two years. Eventually, his interest shifted towards design, and he enrolled in a correspondence university while working to study design, leading to his transition as a designer in 2015. Since then, he has gained experience in UI design and user research, primarily focusing on new web app business ventures, and later took on the role of product design in the field of human resource management SaaS. He joined SmartHR as the 9th member of their product design group in April 2021, primarily working on the design tasks for SmartHR's core functions. He also contributes to the operation of the user research promotion office, in addition to the design system. His hobbies include Figma, cooking, interior design, and occasionally playing board games. His motto is to be clear, simple, and prompt. Based in Tokyo, his work style predominantly involves remote work. His areas of expertise include design support for business startups, user interface design, prototyping, usability testing, user research, and user experience design. He frequently utilizes tools such as Figma, FigJam, Miro, Whimsical, GitHub, and Notion. Masaki Ueda's professional journey includes working as a product designer at SmartHR since 2021 and as a designer (initially an engineer) at RELATIONS Inc. He attended Kyoto University of Art and Design's correspondence education department from 2015 to 2016 but discontinued his studies. He completed his graduate studies in the Information Science Research Department at Chukyo University from 2012 to 2014 after graduating from the Information Media Engineering Department at Chukyo University's Faculty of Science and Engineering in 2012. Overall, うえんつ offers expert digital product design services, delivering user-centric solutions to enhance the user experience.