Whats nu is an online design and curation studio based in New England. We are passionate about promoting classic and timeless women's clothing and accessories for work and play. Our curated collection features cozy and comfortable pieces that are perfect for everyday wear.

What sets us apart is our dedication to supporting brands that are designed and made in the USA. We believe in the importance of locally-owned businesses and the craftsmanship that goes into their products. Owned and curated by Elena Gorczyca, we also offer AlenA Designs, a line of clothing produced right here in Massachusetts.

With a focus on quality and style, our products are designed to make you look and feel your best. Although our brick-and-mortar location at 67 Holland St. Somerville, MA 02144 has recently closed, you can still find our AlenA Designs brand online.

For any inquiries or assistance, please reach out to us via email at shop@whats-nu. biz. Experience the best of New England fashion with Whats nu