Wholesome Wave is a brand that is committed to solving nutrition insecurity and ensuring that everyone has access to nutritious fruits and vegetables. They understand that it's not only about providing enough food, but the right kind of food. Wholesome Wave works towards a future where all individuals have affordable access to fresh and nutritious food, especially those suffering from nutrition insecurity.

Their approach, known as the FED Principle, focuses on three key pillars: Fidelity, Equity, and Dignity. They believe in meeting communities where they are and working directly with them to build solutions that align with their beliefs and cultural preferences. Their efforts aim to increase access to nutritious foods for vulnerable citizens, irrespective of race, ethnicity, age, gender, or income.

They recognize and celebrate the inherent worth of all human beings, ensuring that everyone has the resources to choose nutritious foods. Wholesome Wave fights against nutrition insecurity across the US by developing programs, platforms, and providing seed funding to community-based organizations. They aim to address the lack of affordability and access to healthy food by advocating for food and health systems change.

By tackling nutrition insecurity, they strive to combat the diet-related conditions that contribute to high hospitalization and death rates from COVID-19. Join Wholesome Wave on their journey to create a healthier and more equitable future