Who What Wear is an international fashion brand that is revolutionizing the way women consume content and shop for products online. With its content sites, WhoWhatWear. com and WhoWhatWear.

co. uk, the brand offers insider shopping tips, fashion trends, and beauty advice. Their editorial coverage includes exclusive interviews, photo shoots, and access to industry experts.

Think of Who What Wear as your most fashion-forward friend, making style accessible to women everywhere. In addition to their content sites, Who What Wear has also launched their own clothing and accessories line called Who What Wear Collection. The collection features trend-ish wardrobe classics designed by the brand's editors, blending their deep knowledge of trends and street style with consumer-informed data.

Furthermore, Who What Wear offers a turnkey creative department that specializes in providing engagement for brands through data-driven asset creation, social media content and distribution, produced and live videos, talent and influencer procurement, and experiential activations. Partnering with INF, a full-service influencer marketing agency, Who What Wear provides unparalleled access to powerful influencers for brand collaborations. Combining the power of data science with expert editorial content, Who What Wear truly understands and caters to the desires of millennial women and Gen Z girls