WIBW is a well-established and trusted brand that has been serving Northeast Kansas for over 65 years. With a strong focus on news, weather, and sports, WIBW-TV delivers the latest local, state, national, and international news to its viewers. The brand is committed to providing comprehensive and accurate coverage, keeping the community informed about important events and issues.

In addition to their news programming, WIBW offers a variety of services to their audience. The brand provides 24/7 weather updates, including live streams, radar information, weather pics, and risk maps. They also have a Kansas Prep Zone that covers high school sports and allows viewers to send in their scores.

For sports enthusiasts, WIBW offers in-depth coverage of college and national sports, featuring stats, predictions, and video clips. Through their dedication to quality journalism and commitment to their community, WIBW has become a trusted source of news and information in Northeast Kansas