Established in 1996, Windfall Brands is a respected UK sales broker dedicated to assisting the growth of FMCG/CPG brands across the country. With extensive knowledge and relationships in various trading channels including On and Off Trade, Foodservice, Grocery, Health and Well-being, High Street, and Cash and Carry, Windfall Brands is well-equipped to support brands in reaching their full potential. As a sales-focused team, Windfall Brands takes pride in their strategic approach to new business acquisition and account management.

Collaborating with their clients, they strive to build a brand capable of sustained success and category leadership. Their team consists of industry sales and trade marketing experts with experience ranging from SME to Blue Chip multi-nationals, all sharing the common trait of delivering results. Windfall Brands specializes in launching and developing innovative brands in multiple categories such as BWS, non-alcoholic drinks, snacks, health & beauty, condiments, and coffee.

By partnering with them, brands can remove the complexities of managing an in-house sales team and instead focus on product development and supply chain management. Windfall Brands has long-standing relationships with top national and regional customers across various channels, enabling them to understand their ways of working and strategic objectives. They provide regular progress reports, giving clients valuable insights into customer interactions.

Windfall Brands operates with transparency and encourages brand owners to consider them as an extension of their own team. They recognize the brand owner's role in the sales process, allowing them to attend key meetings and collaborate on important pitches and proposals. Choosing Windfall Brands also offers a substantial cost-saving compared to an in-house sales resource