Winnin is a brand that specializes in providing insights and strategies for content creation in the form of videos. With their software, Winnin Insights, they map out trends and inspire creativity, empowering brands to produce culturally relevant videos. Their goal is to help brands connect with their community and create impactful campaigns.

Winnin Insights offers a range of services to improve audience strategy and engagement. For instance, Meta uses Winnin to guide their audience strategy for Reels, while ABInBev utilizes Winnin to map out audience passion points and inform their global sponsorship strategy. The software also provides predictive insights, helping top YouTube advertisers maximize their ROI and inspiring Netflix in producing new films and series.

Moreover, Winnin helps brands discover new creators and expand their network. Publicis Group, for example, relies on Winnin to identify relevant creators and enhance their advertising campaigns. The software also offers reactive insights, such as Globo using Winnin to uncover unauthorized content usage on social platforms and Descomplica analyzing content performance to optimize their video strategy.

With Winnin Insights, brands benefit from data-driven insights from major video platforms, enabling them to create more relevant and impactful content strategies, ultimately increasing engagement and connecting more effectively with their audience