WinterKids is a brand that focuses on helping children develop healthy lifelong habits through education and engaging outdoor winter activities. With a mission to increase outdoor physical activity during the winter season, WinterKids creates opportunities for children to be active, vibrant, and healthy in the great outdoors. The brand offers various programs and events such as Downhill 24, Outdoor Fund, Mountain Mayhem at Mt.

Abram, License to Chill, and Winter Games Family Days, among others. WinterKids also provides resources for schools, families, and communities, including a Learn Outside Guide, an Activity Library, and Traveling Story Walks and Snowshoes for events. As a nonprofit organization, WinterKids relies on the support of volunteers, sponsors, and donations to carry out its impactful initiatives.

Together, WinterKids and its dedicated team work towards fostering a love for winter activities and promoting overall well-being in children and families