WLDR is a brand founded by Nicole Brady, a creative director, producer, and strategist with over 15 years of global experience in the music, branding, and interactive fields. Nicole's impressive background includes working on iconic video game soundtracks such as Final Fantasy, Tekken, and Valkyria Chronicles. She has also collaborated with advertising agencies in New York and London, specializing in sonic strategy for brands like Marvel Comics, NFL, MTV, Rolex, Shell, Chase Bank, ITV, and more.

Nicole's expertise extends to music supervision for award-winning campaigns like "Netflix is a Joke" and creating super bowl spots for brands like Pepsi. In addition to her work in the music industry, Nicole has ventured into producing experiential and XR projects for major film studios. She has also showcased her talent as an organist and keyboardist, collaborating with artists such as Sudan Archives and Shirley Manson.

WLDR was launched to assist businesses and brands in developing strategies through sonic branding and experiential approaches. Nicole's current focus includes pursuing a PhD in catalyzing immersion and teaching in the Fine Arts department at the University of Melbourne