The West Michigan Tourist Association (WMTA) has been promoting the breathtaking beauty and diverse attractions of West Michigan since 1917. As we celebrate 100 years in 2017, our commitment to showcasing the best that the region has to offer to travelers from around the world continues to grow. Our extensive membership base consists of over 800 attractions, lodging options, events, and activities scattered across the entire west side of Michigan, from the Indiana border to the Upper Peninsula.

West Michigan is a destination that offers something for everyone. From stunning beaches along the shores of Lake Michigan to enchanting forests, visitors can explore living sand dunes, vast wilderness perfect for fishing, hunting, hiking, and biking, and miles of pristine shoreline. Our communities are havens for culture, with a rich performing arts scene, historical museums, unique shopping, and championship golf courses.

By partnering with WMTA, businesses can tap into the success of the entire region, as we work together to promote West Michigan as an international, world-class destination. We provide our partners with exclusive marketing tools and expertise to help them grow their businesses and benefit from our four-season product, which is built on the historical and natural diversity of the region. As a nonprofit association funded by the entrepreneurs who make commerce happen in West Michigan, WMTA is a proudly stakeholder-driven organization.

Large or small, all businesses have an equal voice in shaping our marketing strategies and efforts. With annual partnership fees starting at just $200, businesses can enjoy numerous benefits, including a listing on our website. Discover the magic of West Michigan with WMTA and let us show you why this region is truly one-of-a-kind.

Join us and together, we can create unforgettable experiences for travelers and drive the growth of your business