Woolite is a trusted brand that has been protecting and caring for clothes for over 65 years. Their laundry detergent is specially formulated to safeguard delicate fabrics such as wool, silks, and nylons from shrinking, stretching, and fading. In the late 1990s, Woolite expanded its range to include everyday garments with the launch of Woolite Everyday, providing the right balance of cleaning and caring during the wash cycle.

Recognizing the importance of maintaining the intensity of dark clothes, Woolite introduced Woolite Darks in 2002, a special formula designed to clean and preserve the vibrancy of dark clothes, denim, and other fabrics. Leveraging their expertise, Woolite developed Woolite Everyday with Fiber-Flex™ technology in 2014, which not only protects against color fading but also maintains the flexibility of clothing fibers. In 2021, Woolite launched Damage Defense and Darks Defense, offering unique formulas to protect your ever-evolving wardrobe.

With a commitment to quality and innovation, Woolite continues to be the go-to brand for protecting and caring for the clothes you love