World Curling is the world governing body for the Olympic and Paralympic winter sport of curling. Established in 1966 as the International Curling Federation and later renamed the World Curling Federation in 1990, the organization is responsible for managing and promoting the sport globally. Headquartered in Perth, Scotland, the World Curling Federation is led by a board consisting of a president, two vice-presidents representing the three regional zones, and six directors, including the Athlete Commission Chair.

They are elected by member associations and supported by staff around the world. The organization's mission is to lead the worldwide curling community through the promotion and development of the sport, its culture, and its values. With a vision to make the world a better place, World Curling aims to grow the sport and expand its culture and values globally.

The organization upholds the Spirit of Curling, which emphasizes respect, sportsmanship, tradition, and fair play. World Curling oversees three primary disciplines of curling: team curling, mixed doubles curling, and wheelchair curling. It organizes a variety of world, regional, and qualification events, including the prestigious competitions held at the Olympic and Paralympic Winter Games.

The organization also maintains world rankings for member associations and individual teams, tracks historical results, and operates a Hall of Fame to honor outstanding contributions to the sport. Through partnerships with international sport marketing agency Infront, World Curling ensures the success of its events. Job opportunities within the World Curling Federation and member associations are regularly advertised, and the organization maintains a strong online presence through its website and social media platforms