Welcome to the Wisconsin Fuel & Retail Association (WFRA), formerly known as the Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA). With a rich history dating back to 1926, WFRA is dedicated to the success of fuel marketers, convenience stores, and their associated industries in Wisconsin. As an advocate for our members, we strive to educate policy makers and the public about our industry, ensuring that our members' positions are represented at the state and national level.

We provide critical information, share best-in-class experiences, and offer educational opportunities to help our member businesses thrive. At WFRA, we believe in promoting a fair and competitive marketplace that benefits Wisconsin consumers. We also emphasize the importance of independent businesses in the social and economic fabric of our communities.

By joining WFRA, you become part of a community of over 300 companies that support our industry. Our member benefits include access to valuable resources and networking opportunities. In Wisconsin, our industry is thriving with 2,800 gas stations employing 45,000 individuals.

In 2021 alone, our total sales reached $13. 3 billion, with $10. 2 billion in fuel sales and 4.

0 billion gallons sold. To join WFRA and be a part of our industry's success, visit our website or contact us at (608) 256-7555. Together, let's drive Wisconsin's fuel and retail sector forward