WWF Verdens naturfond, also known as the World Wide Fund for Nature (WWF), is an independent conservation organization that was established in 1961. With a presence in nearly 100 countries and millions of supporters worldwide, WWF's mission is to stop the degradation of the earth's natural environment and create a future where humans live in harmony with nature. The organization works towards this goal by conserving the world's biological diversity, promoting sustainable use of renewable natural resources, and reducing pollution and wasteful consumption.

WWF focuses on safeguarding vital ecosystems such as oceans, forests, freshwater, and wildlife habitats. Recognizing the urgent threats of climate change and the need for sustainable food production, WWF actively addresses these issues. The organization also advocates for a financial and governance system that values nature and empowers people to lead on nature protection.

Working in collaboration with individuals, communities, businesses, and governments, WWF is dedicated to protecting and restoring the natural world. By subscribing to WWF's global goals, we can achieve a New Deal for Nature and People by 2030. Together, we can build a sustainable future for all