Wyoming Outdoor Council is a brand that advocates for the balanced management of public lands in Wyoming. With half of Wyoming's lands being federally managed, including national parks, forests, and wildlife refuges, they work to ensure that these lands are protected and respected for multiple uses. They believe in the importance of preserving the healthy ecosystems and abundant wildlife that these lands support.

Wyoming's public lands offer extraordinary opportunities for hunting, fishing, outdoor recreation, and solitude in remote places. However, the brand recognizes the need to navigate the challenges posed by Wyoming's changing economy, which heavily relies on oil, gas, and coal revenues. They oppose short-term agendas seeking state management or sale of public lands and are committed to transparency, public participation, and keeping public lands in public hands.

Wyoming Outdoor Council advocates for responsible development on public lands, minimizing impacts to resources, while also advocating for the conservation of special areas that are too valuable to be drilled. Access to these wild and open spaces contributes to an unparalleled quality of life for Wyoming residents and significantly boosts the state's economy