Introducing XCHNG, the revolutionary platform that aims to transform the digital advertising industry. Built on an open and unified blockchain framework, XCHNG provides stability, security, efficiency, and transparency to this complex ecosystem. The current system is plagued by inefficiencies, fraud, and lack of standardization, resulting in wasted ad spend and compromised transparency.

XCHNG simplifies the path to customers through peer-to-peer buying and selling, eliminating intermediaries and enabling direct transactions between buyers and sellers. With the XCHNG framework, digital advertising will witness five key improvements. Firstly, it will facilitate the workflow of buying and selling ads through a smart contract IO.

Secondly, it will enable precise targeting and activation of audiences. Thirdly, it will bolster ad-spend efficiency and security. Fourthly, it will provide a next-generation advertising system-of-record for all participants.

Finally, it will tokenize digital ads, treating them as a true asset class with tradability, traceable resale, and liquidity. With XCHNG, advertisers can leverage a universal system-of-record, codify terms, delivery, rating, and payment, and enjoy industry-leading measurement capabilities. Backed by Kochava Labs, XCHNG is set to revolutionize the industry with its open and egalitarian approach.

Join XCHNG and be a part of the future of digital advertising