Xero is a cloud-based accounting software company that was founded in 2006 in Wellington, New Zealand by Rod Drury and Hamish Edwards. The company's headquarters is still located in Wellington, and it has grown to become a major player in the global accounting software market. Xero offers a range of products and services aimed at small and medium-sized businesses, accountants, and bookkeepers.

Its main product is its cloud-based accounting software, which allows businesses to manage their finances, track expenses, and generate financial reports. The software integrates with other business applications such as inventory management, payroll, and invoicing, making it a comprehensive solution for businesses. Xero operates on a global scale, with offices in countries including the United States, United Kingdom, Australia, and South Africa.

The company has also formed partnerships with major financial institutions, such as Barclays in the UK, to provide additional services to its customers. In terms of market position, Xero is a leader in the accounting software industry. It has over 2 million subscribers worldwide and has been steadily growing its customer base.

Xero faces competition from other accounting software providers such as QuickBooks and Sage, but it differentiates itself through its robust features, user-friendly interface, and strong customer support. Xero has achieved several major milestones and events over the years. In 2012, the company held its initial public offering on the New Zealand Stock Exchange and the Australian Securities Exchange, raising significant capital for its expansion.

In 2018, Xero surpassed one million subscribers, further solidifying its position in the market. Currently, Xero continues to innovate and improve its products. It regularly releases updates and new features to enhance the user experience and meet the evolving needs of its customers.

The company's financial performance remains strong, demonstrating its ability to adapt to market demands and maintain its growth trajectory