Shanghai Xujiahui Commercial is a renowned retail brand in Shanghai, China. With a range of retail stores including Huijin Department Store, Shanghai Liubai, Huilian Shangsha, Huijin Outlets, and Huijin Supermarket, the company has established a strong presence in the Xujiahui commercial district, Hongqiao commercial district, and Shanghai South Station area. Notably, Shanghai Liubai is a well-known Chinese heritage brand.

The company follows the guiding principle of strengthening and expanding, steady development and has developed distinct brand characteristics for its different retail chains, such as Huijin Department Store's focus on fashion leadership, Shanghai Liubai's emphasis on popular trends, and Huilian Shangsha's commitment to affordable basics. Additionally, Huijin Outlets has established itself as a leading urban outlet brand. In recent years, the company has expanded further with the TONYWEAR men's casual business apparel line.

With a customer-centric approach, Shanghai Xujiahui Commercial continuously adapts to market changes, focusing on consolidating performance, controlling costs, enhancing efficiency, and improving shopping environment and service quality. The company's E-MEC system (E-Make Everything Connected) enables seamless integration of online and offline operations, earning recognition as one of Shanghai's Top 10 Smart Community Commercial District Innovations and paving the way for future expansion in the O2O retail software market. With prime locations in Shanghai's commercial centers, most of the company's stores are self-owned, ensuring operational stability and commercial value.

Leveraging their extensive management experience and deep understanding of consumer needs, the company's brands cater to a diverse range of consumer segments, maximizing market coverage. With comprehensive management standards encompassing product positioning, procurement, and mall layout, as well as a mature store management capability, Shanghai Xujiahui Commercial is well-equipped to meet the demands of the retail industry. Their E-MEC system continues to enhance operational efficiency and expand online retail business, while also embarking on market-driven strategies