Yankee Candle is a renowned American brand that specializes in manufacturing and selling scented candles and other related products. The company was founded in 1969 by a young entrepreneur named Michael Kittredge, who began making candles in his family's Massachusetts garage. The brand's popularity quickly grew, and in 1975, Kittredge opened his first retail store, marking the beginning of Yankee Candle's success story.

Today, Yankee Candle is headquartered in South Deerfield, Massachusetts, United States. Its headquarters serves as a central hub for research and development, innovation, and marketing initiatives. The facility also houses a flagship store that showcases the brand's extensive collection of scented candles, home fragrance solutions, and décor accessories.

Yankee Candle offers an extensive range of products, including scented candles in various sizes and designs, wax melts, room sprays, car fresheners, and gift sets. The company is well-known for its vast selection of fragrances, catering to diverse preferences and seasonal themes. Furthermore, Yankee Candle provides personalized décor and gifting options, allowing customers to create bespoke candles and accessories.

On a global scale, Yankee Candle has a strong presence and operates in numerous countries worldwide. The brand has established several subsidiaries and has formed partnerships to expand its market reach. Notable subsidiaries include Illuminations, a luxury candle brand acquired in 2003, and Woodwick Candle, known for its crackling wooden wick candles, acquired in 2010.

Yankee Candle has maintained a robust market position, both domestically and internationally. The company has a loyal customer base and is highly regarded for its quality products and extensive fragrance offerings. With its global sales, Yankee Candle has held its ground against competitors in the scented candle market.

Over the years, Yankee Candle has achieved significant milestones and undergone strategic changes. In 1999, the brand introduced its flagship Yankee Candle House, a unique shopping destination offering an immersive experience. In recent years, Yankee Candle has expanded its product lineup to include home fragrance solutions beyond candles, such as reed diffusers and electric plug-ins.

Currently, Yankee Candle continues to innovate and launch new products to cater to evolving consumer preferences. The brand remains a leading player in the scented candle industry, keeping customers delighted with its timeless fragrances and exceptional quality. As of the latest information available, Yankee Candle remains committed to offering customers a wide variety of fragrance options, ensuring its place as a trusted name in the home fragrance market