YASA Ltd is a leading brand in the field of electrification, offering innovative and efficient electric powertrain solutions. With a focus on next-generation axial-flux technology, they have developed the world's most efficient electric motors. The company was founded in 2009 as a spin-off from Oxford University, driven by the vision of their CTO, Dr.

Tim Woolmer. Recognizing the growing importance of powerful and efficient electric motors in meeting global sustainability targets, YASA aimed to revolutionize transportation through electrification. While the electrification of the automotive industry was still in its early stages, YASA embraced a unique approach by exploring the potential of Axial Flux technology.

Axial flux technology offers distinct advantages in terms of performance and efficiency compared to traditional radial flux motors. YASA overcame the manufacturing challenges associated with axial flux design by segmenting the motors and utilizing Soft Magnetic Composite material, resulting in a simplified and cost-effective production process. YASA's breakthrough innovation led to significant milestones and collaborations.

Their motors have powered various vehicles, including the Jaguar CX75 Concept, Lola LeMans Prototype, and race cars that achieved remarkable feats at the Pikes Peak Hillclimb. YASA also supplied motors for production road cars, such as the Konigsegg Regera. In 2018, YASA expanded their operations by establishing a state-of-the-art manufacturing facility in Kidlington, UK, with a capacity of 100,000 units per annum.

They have since become a trusted partner for leading sports car manufacturers, providing them with cutting-edge powertrain solutions based on their axial flux electric motors. YASA's dedication to innovation and excellence caught the attention of global automotive giants. In 2021, YASA became a wholly owned subsidiary of Mercedes-Benz, focusing on the development of electric motors for the AMG.

EA electric-only platform. This collaboration has also led to the creation of Evolito, a new company dedicated to applying YASA's axial flux motors in the aerospace industry. As the electric innovation partner for the Mercedes-Benz Group, YASA continues to push the boundaries of electric drive technology.

Their commitment to sustainability, combined with their expertise in axial-flux technology, positions them as industry leaders in the electrification revolution