YAWN is a brand that emerged from the innovative minds of two visionary women dedicated to enhancing mental wellness and expanding consciousness. This psychedelic wellness movement aims to bridge the gap between the psychedelic world and individuals seeking to improve their mental well-being. YAWN offers a range of ancillary products and immersive events that destigmatize psychedelics and provide educational opportunities for people to incorporate psychedelic wellness into their daily lives.

With a strong belief in the potential of psilocybin, YAWN advocates for mindful consumption and promotes harm reduction through responsible and intentional use. The brand's mission is to transform the magic mushroom experience by offering accessories, activity-driven products, and knowledge to enhance and enjoy the journey. YAWN also addresses the inequality and injustice prevalent in the Western psychedelic space, striving for equity through campaigns, products, and support for research funding and policy reform.

By purchasing from YAWN, customers contribute to the brand's philanthropic efforts, as a portion of the proceeds is donated to the Heffter Research Institute. For over 26 years, this institute has been conducting groundbreaking studies on psilocybin, exploring its potential in treating cancer-related distress, addiction, spirituality, and understanding brain activity and cognition. Join the psychedelic movement, expand your consciousness, and support YAWN in their mission to awaken and inspire