Yorokobu is a brand that encompasses a magazine and a digital platform dedicated to innovation, creativity, and digital culture. With a focus on topics such as sociology, urban anthropology, and everything worth telling, Yorokobu provides insightful articles and reflections on the essential aspects of life beyond breaking news. Founded in 2009, Yorokobu started with a monthly print magazine circulation of 4,000 copies, which has now grown to 30,000 copies.

The magazine can be found in popular stores and special locations like VIPS, FNAC, RELAY, LA CENTRAL, Room Mate Hotels, Hospes Hoteles, and various other outlets. If the magazine is not available, they offer alternative solutions to ensure readers can still enjoy their content. In addition to the print magazine, Yorokobu also features a comprehensive website with articles and insights on creativity, innovation, entrepreneurship, and ideas for making a positive impact on the world.

Yorokobu collaborates with 21 gramos, a BCorp consultancy specializing in sustainability and conscious consumption, to create Igluu, a new platform that aims to be a sanctuary for good ideas and good people who are changing the world